Built on Six Decades of Distribution
NGSE is a division of Iconic Engineering Industries — one of Egypt's most trusted industrial distributors since 1964.
New Generation Sports Experience
NGSE was founded to bring world-class golf simulator technology to the Egyptian market — filling a gap between growing demand and zero local supply infrastructure.
We represent four of the global market's leading brands: TrackMan, Golfzon, Uneekor, and SkyTrak. Each brand serves a distinct segment — from home installations to five-star hotel amenities to professional coaching academies.
Our competitive edge is simple: we don't just ship boxes. We consult, install, calibrate, and support — backed by the logistics network and engineering credibility of Iconic Engineering Industries.
"Egypt's golfers deserve the same technology that professionals use on tour. That's what we're delivering."
Iconic Engineering Industries
Founded in Cairo in 1964, Iconic Engineering Industries has spent over six decades building one of Egypt's most respected industrial distribution businesses. The company holds authorised distributor relationships with globally recognised brands including GM, Mercedes-Benz, Bosch, and Peugeot.
This institutional credibility — built over 60+ years of delivering international brands to the Egyptian market — is the foundation on which NGSE operates. We leverage an established supply chain, technical workforce, and nationwide reach to make golf simulator ownership genuinely accessible and reliable in Egypt.
How We Work
Partnership First
We build long-term relationships with brands and clients — not transactional one-off sales.
Technical Excellence
Our certified technician team ensures every installation meets international calibration standards.
Nationwide Reach
We serve all 27 Egyptian governorates — from Cairo compounds to Red Sea resorts.
Market-Fit Solutions
We don't push products — we match technology to business models for genuine ROI.